Honda Motor Company (Honda) is a leading Japanese manufacturer of motorcycles and a major producer of automobiles for the world market. Headquarters in Tokyo, Japan, Honda was founded in 1948. Honda opened its first U.S. storefront in Los Angeles, CA, in 1959. Honda aims to lead the industry in fan-winning customer satisfaction. To achieve this level of satisfaction, the company is working with dealers to delight customers by providing service that exceeds expectations, thereby leading to repeat business, referrals to new customers, and an ongoing increase in the number of Honda fans.